YOU SPENT YEARS BUILDING YOUR DEALERSHIP'S REPUTATION.
Don't let the customer relationship end when the transaction does.
A vehicle purchase should be the beginning of a relationship — not the end of a sales process.
Fame to Frame gives your customer something increasingly rare: a personal, tangible reminder of one of life's memorable moments.
Keepsake Connect builds from that moment. From vehicle delivery to the arrival of their personalized keepsake, from salesperson follow-up to customer advocacy, referrals, service and future ownership milestones, KC helps keep your dealership connected long after the customer drives away.
PUT THE MEMORY IN THEIR HOME.
KEEP THE RELATIONSHIP WITH YOUR DEALERSHIP.
Because when the time comes for service, a referral or their next vehicle purchase, you shouldn't have to introduce yourself again.
You should already have a relationship.
ONE GROUP. EVERY PARTICIPATING ROOFTOP. ONE RELATIONSHIP STANDARD.
Keepsake Connect gives dealership groups the ability to create a consistent post-sale customer experience across every participating store while measuring the relationship-building activity that happens after delivery.
Rollout is deliberately controlled: groups start with a defined set of rooftops and add stores as the standard holds — not all at once on day one.
Capture the moment. Create the story. Share the memory. Continue the relationship.
How it runs at the dealership
Minimal training. No new hardware. Frontline intake takes about two minutes.
1. Guided photo at the dealership
The salesperson picks portrait or landscape, then opens the guided camera for that shape. Framing, focus, and lighting are checked automatically — bad shots are rejected on the spot, not days later.
2. Customer details + personal note
Name, address, birthdate, purchase date, and vehicle info. The card-back thank-you note is typed by the salesperson or drafted with the built-in AI assistant.
3. We produce and ship
Production, packaging, and shipping are handled by Fame to Frame. Every order is tracked from intake through frame-shipped to delivered.
The relationship begins at delivery
The delivery moment is the start, not the finish. Below is the full envisioned relationship lifecycle. Items marked Live run in the current pilot today; items marked Planned are designed and on the roadmap, and are not active yet.
- Live
The delivery moment
The guided photo and a few details are captured at the dealership, in about two minutes.
- Live
Personalized keepsake
Produced, packaged and mailed to the customer, with delivery confirmation tracked back to the order.
- Live
Salesperson follow-up
Once delivery is confirmed, the salesperson is reminded to personally thank the customer, confirm everything is going well and address any unresolved concern.
- Live
Dealer QR connection
Each rooftop gets its own QR to current inventory or service scheduling, with scan tracking.
- Planned
Birthday greeting
A permission-based birthday message from the dealership family. Designed and on the roadmap; not sending today.
- Planned
Purchase anniversary
An annual vehicle-purchase anniversary greeting. Designed and on the roadmap; not sending today.
- Planned
Service and specials
Parts and service specials plus service appointment scheduling reached from the keepsake QR. Planned extension of the current QR destination.
- Live
Permission and measurement
Intake records marketing consent, so future programs launch with a clean, permission-based list. The keepsake itself is unconditional and is never offered in exchange for a survey, review, rating or referral.
An investment in the relationship
At $50 per completed and shipped keepsake, dealership leadership is not buying a frame. It is funding a personal, measurable post-sale relationship touchpoint — the keepsake, the personalization, the production and packaging, the shipping and tracking, the follow-up prompt, and the reporting behind it. Each group decides how that compares with its own marketing and customer-experience spending; no return is promised or guaranteed.
Paid directly by the dealership
Fame to Frame is a direct business-to-business program: the dealership or dealership group pays Keepsake Connect. We do not administer or collect OEM cooperative advertising funds or CSI-related incentive dollars, and we make no claim about eligibility or reimbursement. How the program is budgeted internally remains entirely the dealer group's decision.
Don't let the customer experience end when they drive away.
Fame to Frame transforms the excitement of a new vehicle purchase into a personalized physical memory — then gives the customer an easy way to share that experience with friends and family.
One vehicle purchase can create more than one meaningful customer touchpoint. Keepsake Connect extends the dealership experience beyond delivery by combining a personalized Fame to Frame keepsake with voluntary digital sharing, dealership connections, referral opportunities, and measurable customer engagement.
Your best advertisement may already be driving home.
Your customers already tell friends and family when they're excited about a new vehicle. Keepsake Connect gives them another reason — and an easier way — to share that moment.
- 1
Capture
Customer + new vehicle
- 2
Create
Personalized Fame to Frame
- 3
Deliver
Keepsake arrives at customer's home
- 4
Share
Customer voluntarily shares the memory
- 5
Connect
Friends and family discover the dealership or salesperson
- 6
Measure
Dealer sees customer-advocacy activity
One sale. Two emotional moments. Many more connections.
Moment one
The excitement of buying the vehicle.
The dealership captures the customer and their new car. The customer can receive a digital copy of that memory with an easy way to save or share it.
Moment two
The surprise of receiving Fame to Frame.
When the physical keepsake arrives, Keepsake Connect creates another opportunity for the customer to photograph it, share it, reconnect with the dealership, or introduce someone to the salesperson.
See what your customers could be sharing.
Sharing is always voluntary and customer-initiated. Keepsake Connect never posts on a customer's behalf, never asks for social-media credentials, and measures only activity that occurs inside the Keepsake Connect experience.
Customer Experience + Financial Performance
When CSI Is Tied to Incentive Dollars, the Delivery Experience Is Worth Protecting
For many dealerships, CSI and SSI performance can influence OEM incentive eligibility, internal compensation and overall profitability.
According to J.D. Power's 2025 U.S. Sales Satisfaction Index Study, the delivery process is the most important factor in new-vehicle buyer satisfaction.
But once the customer drives away, that emotional delivery moment often gives way to automated emails, survey requests and promotions.
Fame to Frame—powered by Keepsake Connect—creates a more personal and memorable next step.
Turn the Delivery Moment Into a Lasting Impression
The salesperson captures the customer's delivery photo at the dealership. After the sale, Fame to Frame transforms that photo into a personalized, dealership-branded keepsake and mails it directly to the customer.
It is not another promotional item. It is the customer's photograph, their vehicle and their story—connected to the dealership and salesperson who made the moment possible.
Create the Right Reason to Follow Up
Once the keepsake is delivered, Keepsake Connect reminds the salesperson to reconnect personally, thank the customer, confirm that everything is going well and address any unresolved concern.
The customer receives a meaningful thank-you before the dealership asks for anything in return.
- 1
Capture
Guided delivery photo at the dealership.
- 2
Personalize
Dealership branding and a personal message.
- 3
Mail
Produced, packaged and shipped to the customer.
- 4
Follow Up
Salesperson reminded once delivery is confirmed.
- 5
Measure
Activity tracked by rooftop and salesperson.
Keep the Dealership Connected
Reinforce the Moment
Extend the positive emotion of the vehicle delivery beyond the day the keys change hands.
Create Meaningful Follow-Up
Give the salesperson a genuine reason to reconnect with the customer after the sale.
Keep the Dealership Visible
Connect the customer's photograph, personal message, dealership branding and approved QR destination in one lasting keepsake.
Measure the Activity
Track submission, shipment, delivery, salesperson follow-up, QR engagement and adoption by rooftop.
Turn Activity Into Measurable Insight
Keepsake Connect tracks the portions of the experience it controls:
- Keepsakes submitted by dealership and salesperson
- Production and shipping status
- Confirmed customer delivery
- Salesperson follow-up reminders
- Follow-up completion
- Dealership QR engagement
- Participation and adoption by rooftop
Dealership leadership can compare this Keepsake Connect activity with its own CSI, review, referral and service-retention performance.
Keepsake Connect does not access OEM CSI scores. It provides operational and engagement measurements that the dealership can compare with its own CSI reporting.
What Could Falling Below Your OEM's CSI Threshold Cost Your Rooftop?
When customer-satisfaction performance is connected to incentive eligibility, even a small movement can have a meaningful financial impact.
Fame to Frame is designed to support the customer experience behind the score—while giving dealership leadership a measurable program rather than another untracked promotional expense.
A Better Experience. A Stronger Relationship. A Measurable Opportunity.
Source: J.D. Power, 2025 U.S. Sales Satisfaction Index Study.
OEM cooperative advertising programs and CSI-linked incentive criteria exist across the dealership ecosystem, and their terms vary by manufacturer and program. Fame to Frame is paid directly by the dealership or dealership group. Keepsake Connect does not administer, submit for, or collect co-op or incentive funds, and makes no representation that this program is eligible for reimbursement.
Fame to Frame and Keepsake Connect do not guarantee higher CSI or SSI scores, reviews, referrals, retention or OEM incentive payments. OEM programs and requirements vary. The keepsake is unconditional and is never offered in exchange for completing a survey, writing a review or providing a particular rating.
Branded per rooftop, run as one group
Founders see the whole group. Dealership admins manage their own rooftop, branding, and salespeople. Salespeople see only their own orders. Every order carries both the dealer code and dealer name, so billing, production, and reporting stay clean across dozens of rooftops.
Sample branded product concepts shown for demonstration purposes only. Norm Reeves branding is displayed as an example of dealership personalization and does not imply endorsement, partnership, or current program participation.
Apply to Become a Founding Pilot Partner
We are accepting a limited number of dealership groups for the Fame to Frame proof-of-concept program. Tell us about your group, participating rooftops, and the market you would like us to consider.